Breastfeeding Peer Counseling

Breastfeeding Peer Counseling increases the exclusivity and duration of exclusive breastfeeding in the Wic population through the services provided by peer counselors. Participants receive regular phone calls prenatally from the peer counselor followed by six months of postnatal individual and group breastfeeding support.

Accepted to the Portfolio: October 2015

Target Outcomes

Short Term Outcomes

  • Increase in exclusive breastfeeding for infants
  • Increase in exclusive breastfeeding duration to six months
  • Decrease in exclusive formula feeding

Long Term Outcomes

  • Improved health outcomes of the mother-baby dyad

Target Population


  • Early Childhood (0 - 5)
  • Families with Children (0 - 5)

Service Area


  • Southeast (District 1)
  • Southwest (District 2)
  • Central (District 3)
  • Northwest (District 5)

Program Implementers

The following organizations implement this program locally:

Sonoma County Department of Health Services

Sonoma County Department of Health Services

Program Funders

Many thanks to the following funders for making this program possible.

Local Funders

  • County of Sonoma Department of Health Services