For immediate release
For more information, contact:
Lisa Mann (707)565-8789,

Upstream Investments Initiative to be unveiled in District Forums

Sonoma County, CA—The County of Sonoma is hosting a series of district forums about a groundbreaking initiative called Upstream Investments. The Board of Supervisors launched the innovative and cost saving program in 2010 to better provide critical services and save scarce resources. The upcoming district forums will provide the community with the opportunity to participate.

"Upstream Investments reflect our commitment to the wisest and most impactful use of scarce tax dollars.  By investing early, these programs help people become productive and vital members of the community, and defray future criminal justice costs," says Sonoma County Board Chair Supervisor Efren Carrillo.

Supervisor Shirlee Zane adds "Upstream Investments is not another government program. It is a culture shift that reflects the most intelligent, compassionate and fiscally responsible use of public resources to improve the community. It is critical that the community bring their resources to the table to support County efforts. We no longer can afford to be reactionary and think we can solve these issues alone. We are one community, all committed to a better tomorrow. That is the heart and soul of Upstream Investments."

Although the original impetus for this initiative was rising criminal justice costs, Jerry Dunn, Director of the County's Human Services Department, says that Upstream investments are strategic and proven early interventions that target a host of societal problems—including poverty, crime, child abuse, domestic violence, gang membership, and substance abuse. "By embracing upstream investments today we can reduce the downstream need for expensive services like jails, child welfare, alcohol and other drug treatments, and public assistance," she says. "And, by addressing these obstacles to employment, we will create a more productive, better educated workforce, increasing our tax base and building a more robust local economy."

"Budget cuts are forcing us to make ever more drastic cuts in services to the most vulnerable residents of our communities," says Weber. "The smartest investments we can make are those we make early to prevent more expensive problems later."

For more information on the Upstream Investments Initiative, call 707-565-5800 or go to:

District Forum Meetings are scheduled for:

March 23, 2011 3:30 – 5:00 pm, Supervisor Carillo District 1
Sonoma County Human Services Department Employment and Training, Training Room A&B  
2227 Capricorn Way, Santa Rosa, CA 95407

April 4, 2011 3:30 – 5:00 pm, Supervisor Brown District 1
Booker Hall at La Luz Center 17560 Greger Street, Boyes Hot Springs, CA 95476

April 13, 20113:30 – 5:00 pm, Supervisor Zane District 3
Rohnert Park-Cotati Regional Library 6250 Lynne Conde Way, Rohnert Park, CA 94928

April 22, 2011 3:30 – 5:00 pm, Supervisor Carrillo District 5
Guerneville Veterans Memorial Hall 1st & Church St, Guerneville, CA 95446

April 27, 2011 / 3:30 – 5:00 pm, Supervisor Rabbitt District 2
Petaluma Community Center, Lucchesi Park Conference Room 2,
320 N. McDowell Blvd, Petaluma, CA 94954

May 4, 2011 3:30 – 5:00 Supervisor McGuire District 4
Healdsburg Regional Library, 139 Piper St., Healdsburg, CA, 95448


For more information, see or contact Lisa Mann, Sonoma County Human Services Department, at or 707.565.8789)